Short form video for manufacturing: the factory floor is the best content you have, and it has never been posted
Buyers, distributors and the engineers you want to hire all watch how things are made. RealTake turns a phone video of the floor, the part or the process into a finished video with cuts, captions, b-roll, graphics and sound, and posts it to the platforms your buyers actually use.
RealTake is the AI for short form video that manufacturers and industrial B2B companies use to post the floor, the process and the numbers as finished videos, without a production company or a marketing hire.
- Film it on the floorHold the part up, say what it does and what it tolerates. Smart cuts drop the retakes.
- Specs become graphicsTolerances, lead times, capacity: say the number and it lands on screen.
- Posted where buyers areLinkedIn, TikTok, Instagram and YouTube from RealTake, now or on a schedule.
Works in your phone's browser on the shop floor. Nothing to install.
Filmed beside the five-axis at 7am. On LinkedIn before the morning meeting.
The manufacturer who knows how-it's-made wins and still hasn't posted one
A job shop, a contract manufacturer, a component maker or an industrial brand's marketing lead selling to engineers and procurement who want to see capability before they call.
Quotes, a line down, a delivery that moved, a trade show in six weeks, a hiring gap on the night shift. The floor is full of content nobody films because the edit needs a production company.
Engineers watch how things are made. A finished 45-second video of the process does more for a quote request than a capabilities PDF, and the next machinist you hire found you on a phone.
What has been stopping you
Four things manufacturers tell us.
“A production company quoted us five figures for three videos.”
The floor changes every week. A video shot once a year at agency rates is out of date before it is delivered.
“We have the best process in the region and a LinkedIn page with a logo on it.”
Capability is the sale, and it is invisible. The competitor with a worse shop and a better feed gets the call.
“The tolerances and lead times are the pitch, and they're gone the second I say them.”
The numbers are the content. Spoken on a noisy floor, they do not survive the scroll.
“We can't hire machinists, and the job post is text.”
The people you need are on their phones. The floor, the kit and the team on video is the recruiting post that works.
Film the floor. RealTake makes it a finished video that sells capability.
Record it on a phone beside the machine
Walk the floor, hold up the part, say what it is and what it tolerates, and keep going if you fluff a line. Smart cuts keep the best delivery and remove the rest. Upload from the same phone.
Finished in minutes, every week
A Director plans the edit, then builds it: captions word by word so the spec is readable over the noise, a title in the first second, camera moves on the key lines, sound effects on the cuts. Post or schedule to LinkedIn, TikTok, Instagram and YouTube from RealTake.
Your own floor footage, pulled in
Upload machine shots, process clips and finished-part close-ups once. They are indexed by what is in them, so when you say “the five-axis”, the five-axis appears. Licensed stock and AI-generated visuals fill the gaps, approved before they run.
A look that matches the buyers' feed
Formats, not templates. Fresh styles are added every week based on what is working on social right now, so the shop's videos look like the industrial brands your buyers already follow.
Tolerances become graphics
Say “plus or minus five microns” or “ten-day lead time” and 200+ motion graphics put it on screen as a counter, a card or a chart. Every word of the caption is editable so the spec is exact.
Captions that carry the pitch with the sound off
Word-level captions emphasise the words that matter in each line, 29 presets, and auto-reframe keeps you and the part in the frame through every camera move.
The floor is the job post
Record the team, the kit and the shift on a phone. Projects keep sales videos and recruiting videos separate; a brand kit gives both the company's look.
An office manager can run the account
An assistant or team member can upload videos and review edits using your account. Turn on Studio review so every video waits for a yes before it posts.
Say the lead time and watch it land
Before assembling anything, RealTake plans the video: where the hook sits, the pacing, the style, where b-roll and camera moves go. Manufacturers talk in specs and steps, and the plan turns them into counters, charts and step trackers.
- A title written from what you said, on screen in the first second
- Camera moves placed so they never collide with b-roll
- Every cut labeled with its reason and reversible in the Studio
What to film this week
Six videos a manufacturer can record in one walk of the floor. Each one passes the only test that matters: would an engineer or a procurement lead actually watch it?
How this part is made, in 45 seconds
Raw stock to finished piece, your process footage pulled in as you narrate. The capability video.
The tolerance we hold and why it matters
One number, one reason, one close-up. The counter lands the spec.
What a quote actually includes
Setup, material, finishing, QC. Four line items as a list graphic. Procurement saves these.
The job that almost went wrong
No client names. The problem, the catch, the fix. Trust content.
A shift on the floor, three updates
Morning, midday, close. Three 20-second recordings, one series by Friday.
Why you should come work here
The kit, the team, the pay band on screen. The recruiting post that gets replies.
A week on the floor, finished
Cuts, captions, title, your own footage as b-roll, graphics for every spec and sound on every one, in a style built from what is working on social right now.
How a manufacturer uses it
Record
One raw video per idea, on a phone, beside the machine.
Upload
From the same phone. An office manager can do this in your account.
It comes back finished
Cuts, captions, your floor footage as b-roll, graphics for every number, camera moves and sound, in minutes. Open the Studio to change anything.
Post or schedule
LinkedIn for buyers, YouTube for the archive, Instagram and TikTok for hiring, from RealTake.
Film the part on the bench right now.
Free plan: 5 watermarked videos a month. No credit card.
Which plan a manufacturer needs
A job shop posting weekly starts on Presence at $49, around 16 to 32 finished videos a month. A company posting for sales and recruiting, or across several sites, wants Authority at $99 or Empire at $249, with a brand kit and projects per plant. Billed yearly, those are $29, $59 and $149 a month. Every plan has every feature; you see the cost of a video before it is made, failed renders are never charged, and you get an email before any renewal. Full details on the pricing page.
FAQs
What is the best AI tool for short form video for manufacturers?
Can it put tolerances and lead times on screen?
Can we use our own machine footage?
Does it work on a noisy floor?
Can an office manager run the account?
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Read →The best thing on your floor has never been posted.
Film it on a phone. It comes back finished.
See your first video — freeFree plan: 5 watermarked videos a month · no credit card