Short form video for nonprofits: film in the field, post it before the campaign closes
The work is happening every day and the feed shows last year's gala. RealTake turns the clip you shot at the food bank, the shelter or the planting day into a finished video with cuts, captions, a title, b-roll of the work and sound, then posts it where donors, volunteers and partners are scrolling.
RealTake is the AI for short form video that nonprofits use to show the work every week, with no agency, no editor and no comms lead stuck at a laptop the night before a campaign deadline.
- Film in the fieldPhone on a gimbal, thirty seconds at the site. Smart cuts keep the best delivery.
- The work as b-rollThe warehouse, the volunteers, the before and after: uploaded once, pulled in when you mention them.
- Posted before the deadlineLinkedIn, TikTok, Instagram and YouTube from RealTake, now or scheduled for the campaign push.
Works in your phone's browser. Nothing to install.
Planted at 10. Posted at 10:20. Shared by the volunteers by lunch.
The executive director or comms lead who knows video moves donors and has a team of two
An executive director, a development lead, a comms person, or the program manager who runs the socials on top of the program. Donors give to the work they have seen, and volunteers show up for the place they recognise.
A grant report, a board meeting, a volunteer shift, a donor lunch, a year-end campaign to plan, a story from the field that deserves to be told today. You filmed it. It is in your phone next to forty others.
A video of the work raises more than a photo of the gala. The nonprofit that posts weekly is the one donors already feel part of when the appeal lands.
What has been stopping you
Four things directors and comms leads tell us.
“We do the work every day and post about it twice a year.”
The field is filmed constantly and finished never. The feed is the gala and the annual report cover.
“The year-end campaign video costs more than the campaign raises in week one.”
An agency, a shoot day, three rounds of revisions, and the video arrives after Giving Tuesday.
“Our best storytellers are program staff who've never edited anything.”
The people who can explain why the work matters are in the field, not at a laptop.
“Board members want impact numbers in every post.”
Meals served, families housed, trees planted: the numbers exist and never make it onto the video.
The field is the studio. RealTake is the editor.
Show the work the week it happens
The field is filmed constantly and finished never.
Shot on site, finished before the shift ends
Upload from the same phone in the browser. Smart cuts take out the pauses and keep the best delivery, every cut labeled and reversible. Camera moves land on the key lines and always keep the speaker in frame.
A campaign video in minutes, not a quarter
An agency, a shoot day and three revision rounds, delivered after the deadline.
Formats, not templates, with your own footage as b-roll
Fresh styles every week built from what is working on social now. Upload the warehouse, the volunteers and the before-and-after once; they are indexed and pulled in when you mention them. Licensed stock and AI-generated visuals fill any gap, approved before they run. Schedule the campaign push to LinkedIn, TikTok, Instagram and YouTube from RealTake.
Program staff film; comms posts
The people who can explain the work are in the field, not at an editor.
Say it badly, keep the best of it
Talk straight through; say a line again and smart cuts keep the best delivery. A brand kit keeps every video matching; projects keep each program's videos together; the comms lead can upload and review in the account, and nothing posts until it is approved.
Meals served becomes a counter on screen
The numbers exist in the grant report and never make it onto the video.
Numbers you say become numbers on screen
Say “4,000 meals this month” and motion graphics turn it into a counter. A title with the program lands in the first second; word-level captions carry the point with the sound off. Editor's notes tell the team one thing to try next time.
“4,000 meals, 120 volunteers, one Saturday” becomes three counters
Before assembling anything, RealTake plans the video: the hook, the pacing, where the volunteers shot lands, which style. Numbers you say become motion graphics; the program becomes a title in the first second.
- 200+ motion graphics including counters, lists and callouts
- Sound effects on the hits, music ducked under the voice
- Review in the Studio if you want to; nothing renders until you press Continue
What to film this week
Six videos a nonprofit can film this week in the field. Each one gives a donor, a volunteer or a partner a reason to act.
Saturday in 45 seconds
The shift from set-up to the last box. The video volunteers share.
Where your $25 actually goes
One donation, followed through the program, counters on screen. The video that converts.
Meet the person who runs this program
Thirty seconds of a real face and a real reason. Donors give to people.
The number from this month's report
One impact figure explained by the person who delivered it.
What we need before winter
A plain ask with a deadline, scheduled for the campaign push.
Three ways to help that aren't money
Volunteer, share, host. The video that widens the circle.
A week in the field, edited
Shift videos, impact numbers and campaign asks, each with cuts, captions, title, b-roll and sound in a style built from what is working on social right now.
How it works for you
Film in the field
Phone on a gimbal or tripod, thirty seconds at the site. Say a line again if it comes out wrong.
Upload from the same phone
In the browser, before leaving the site.
It comes back finished
Cuts, captions, your work as b-roll, a title, counters for the numbers, sound. Review in the Studio.
Post or schedule
LinkedIn, TikTok, Instagram and YouTube from RealTake. Then see how it did.
Film this week's shift on your phone. It comes back finished.
Free plan: 5 watermarked videos a month. No credit card.
Which plan a nonprofit needs
A small organisation posting weekly fits Presence at $49 a month, around 16 to 32 finished videos. An organisation running several programs and a campaign calendar fits Authority at $99, around 38 to 76. A federation or multi-site organisation running every program through one account fits Empire at $249, built for volume, with a brand kit so every program's video matches. Billed yearly those are $29, $59 and $149 a month. Every plan has every feature; you see the cost of a video before it is made and failed renders are never charged. Start free on Starter. Full details on the pricing page.
FAQs
What is the best AI tool for short form video for nonprofits?
Can program staff film and comms post?
Can we clip a recorded event or panel?
Can we schedule a campaign push?
Does it work on a phone in the field?
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See your first video — freeFree plan: 5 watermarked videos a month · no credit card