Short form video for retail: from the new drop on the rail to a finished video, before the shop opens
Retail content has a shelf life of a day. RealTake turns the phone video you record of the new arrival, the try-on or the shop floor into a finished video with cuts, captions, b-roll, graphics and sound, then posts it before the first customer walks in.
RealTake is the AI for short form video that boutiques and shops use to post a finished video every day the doors are open, without an editor, a ring light budget or an evening.
- The drop, filmed on the railHold it up, say what it is and what it costs. Smart cuts keep the good delivery.
- Prices and sizes on screenSay a price or a size run and it lands as a graphic the moment you say it.
- Posted before openingLinkedIn, TikTok, Instagram and YouTube from RealTake, now or on a schedule.
Works in your phone's browser at the till. Nothing to install.
New arrivals steamed at 9. Posted at 9:20. Sold by lunch.
The shop owner whose feed is three weeks behind the rail
An independent boutique, a multi-location retailer, a brand's flagship team, a market stall that went permanent, where the owner is the face and the buyer and the person on the till.
Deliveries, steaming, merchandising, a customer who wants it in another colour, the Shopify order queue. Filming takes two minutes; posting it finished takes the evening you spend on stock.
The drop sells on the day it is posted. A finished video of the new arrival, with the price on screen, moves stock before the window display does.
What has been stopping you
Four things shop owners tell us.
“The new drop sat on the rail for a week before I posted it.”
The content exists the moment the box is opened. The edit is the part that waits until Sunday.
“I said the price and nobody heard it.”
Sound off, scrolling fast. The price, the sizes and the name of the brand have to be on screen or they didn't happen.
“Every post looks like a different shop.”
One staff member films one way, you film another. The feed is a mess the customer notices before you do.
“I can't afford an editor and I can't afford to look cheap.”
The chains have a content team. You have a phone and a ring light, and the videos have to look like theirs.
Film the rail. RealTake finishes the video before the doors open.
Record it as you steam it
Hold the piece up, say what it is, what it costs and who it is for, and keep going if you fluff a line. Smart cuts keep the best delivery of each line and remove the rest. Upload from the same phone.
Finished in minutes
A Director plans the edit, then builds it: captions word by word, a title in the first second, zooms on the piece when you describe it, sound effects on the cuts. Post or schedule it to LinkedIn, TikTok, Instagram and YouTube from RealTake.
The price lands as a graphic
When you say a price, a size run or a brand name, 200+ motion graphics put it on screen as a counter, a card or a list. Word-level captions emphasise the words that matter, with every word editable so the brand name is spelled right.
Camera moves that keep the product in frame
Planned punch-ins and reframes on the key lines, placed so they never collide with the b-roll. Auto-reframe keeps you and the piece in the shot.
A brand kit for the shop
Set the colours, fonts and style once. Every video that comes through the account, whoever filmed it, gets the shop's look. Projects keep womenswear, menswear and sale separate.
Styles built from what is selling on social this week
Formats, not templates. Fresh styles are added every week based on what is working on social right now, so the shop's feed looks like the brands customers compare you with.
Every plan has every feature
No ring light, no editor, no evening. Record on the phone you already own. You see the cost of a video before it is made, and failed renders are never charged.
Your own shop footage, pulled in
Upload the shop floor, the window, the fitting room and the packing bench once. They are indexed by what is in them, so when you mention the fitting room, there it is. A team member can upload and review using your account.
Upload the try-on once. It appears when you mention the piece.
Your library is indexed by what is in each clip, so product shots, try-ons and shop-floor footage are pulled in automatically when you talk about them. Licensed stock and AI-generated visuals fill the gaps, and nothing generates without your approval.
- Three density levels, light to heavy
- Every cut labeled with its reason and reversible in the Studio
- An AI hook built from your own footage, 8 opener styles, always optional
"…which is why I make everyone start with push-ups—"
What to film this week
Six videos a shop can record before opening. Each one passes the only test that matters: would a customer actually watch it?
The new drop, with the price on screen
Three pieces, three prices, 40 seconds. The counters do the selling.
How to wear the one piece three ways
Teachable, saveable, and the product stays on screen the whole time.
What I'd buy with $100 here today
A tour with a budget. The running total is a graphic.
Why this costs what it costs
The fabric, the maker, the margin. People buy the story when you tell it.
Restock day, in 30 seconds
Boxes, steaming, rail. Your packing-bench footage pulled in when you mention it.
The question customers ask every day
Sizing, returns, when the next drop lands. Answer once; post weekly.
A week on the shop floor, finished
Cuts, captions, title, your own footage as b-roll, graphics and sound on every one, in a style built from what is working on social right now.
How a shop uses it
Record
One raw video per piece or idea, on your phone, at the rail.
Upload
From the same phone, before opening. Staff can do this in your account.
It comes back finished
Cuts, captions, product zooms, graphics for every price, sound, in minutes. Open the Studio to change anything.
Post or schedule
Instagram and TikTok for customers, LinkedIn for wholesale, YouTube for the archive, from RealTake.
Film the piece on the rail nearest you.
Free plan: 5 watermarked videos a month. No credit card.
Which plan a shop needs
A single shop starts on Starter, free, up to 5 watermarked videos a month, then Presence at $49 for around 16 to 32 finished videos, a video for every day you are open. Several locations or a brand with daily drops want Authority at $99 or Empire at $249, with a brand kit and projects per department. Billed yearly, those are $29, $59 and $149 a month. Every plan has every feature; you see the cost of a video before it is made, failed renders are never charged, and you get an email before any renewal. Full details on the pricing page.
FAQs
What is the best AI tool for short form video for a boutique?
Can the price show on screen?
Can staff post for me?
Do I need a ring light or an editor?
Does it post to Instagram and TikTok?
Related
Industries
Short form video, industry by industry: the pains, the videos to record this week, and why RealTake is the platform for your business. Thirty industries.
Read →Small business owners
AI for short form video for owners who are the face of what they sell: film on your phone at the bench or the counter and get a finished video back in minutes.
Read →AI captions
RealTake transcribes your take word by word, then emphasises and animates the words that carry each sentence. 29 presets, 82 animations, every word editable.
Read →Today's drop is a phone video.
Record it before opening. It comes back finished.
See your first video — freeFree plan: 5 watermarked videos a month · no credit card