Short form video for construction: film on site, post the progress before the client asks
The site changes every day and the feed never does. RealTake turns the walk you shot on the slab into a finished video with cuts, captions, a title, b-roll of the build and sound, then posts it where your next client, your next hire and your current one are all watching.
RealTake is the AI for short form video that builders, GCs and trade contractors use to post site progress, recruiting and client updates every week, with no marketing agency and no PM stuck at a laptop after a site day.
- Film on the slabPhone on a tripod, thirty seconds in a hard hat. Smart cuts keep the best delivery.
- The build as b-rollFraming, the pour, the crane, the finished job: uploaded once, pulled in when you mention them.
- Posted before the client asksLinkedIn, TikTok, Instagram and YouTube from RealTake, now or scheduled for Friday's update.
Works in your phone's browser. Nothing to install.
Walked the site at 7. Progress video live by 7:20.
The owner, PM or marketing lead who knows a site video wins bids and hires crews, and has no gap after a site day to make it
A builder, a GC, a trade contractor, or the marketing lead at a construction firm. Clients want to see progress, crews want to see where they would work, and the next bid wants proof you finish.
A 6 a.m. site walk, a sub who is late, an RFI, a change order, a client who wants an update, a recruiting post that never gets written. You filmed the pour on Tuesday. It is in your phone with the last six pours.
Site video is the portfolio, the recruiting ad and the client update in one. The construction company that posts weekly is the one the next client has already seen build.
What has been stopping you
Four things owners and PMs tell us.
“We build incredible things and our feed is a logo.”
Every pour and every topping-out is filmed on a phone and finished never.
“Clients want a weekly update and get a text.”
Progress video keeps clients calm and referrals flowing. It is the first thing dropped in a busy week.
“We can't hire crews and our competitors are recruiting on TikTok.”
The firms winning labour post the site, the crew and the pay. The ones losing it post a job listing.
“The PM is the only one who can explain the job, and the PM is on site.”
Talking to camera in a hard hat between problems is possible. Editing afterwards is not.
The site is the studio. RealTake is the editor.
Post the build as it happens
Every pour and topping-out is filmed and never finished, so the feed is a logo and a stock photo.
Shot on the slab, finished before the PM is off site
Upload from the same phone in the browser. Smart cuts take out the pauses and the site noise gaps and keep the best delivery, every cut labeled and reversible. Camera moves land on the key lines and always keep the PM in frame.
Client updates that take thirty seconds
Progress video keeps clients calm and referrals flowing, and it is the first thing dropped.
Record on the walk, schedule for Friday
Thirty seconds on site. A title with the project and the week number lands in the first second; motion graphics turn “week 14, 60 percent, on schedule” into counters on screen. Schedule it to LinkedIn, TikTok, Instagram and YouTube from RealTake.
Show the crew, the site and the pay
The firms winning labour post the site; the ones losing it post a listing.
Formats, not templates, with your own site as b-roll
Fresh styles every week built from what is working in trades content now. Upload framing, the pour, the crane and the finished job once; they are indexed and pulled in when you mention them. Licensed stock and AI-generated visuals fill any gap, approved before they run.
The PM films; someone else posts
The person who can explain the job is on site and cannot be at a laptop afterwards.
Brand kit, projects per job, review in the Studio
Set the firm's brand kit once; every video matches. Projects keep each job's videos together. The office or the marketing lead can upload and review in the account, and nothing posts until it is approved. Editor's notes tell the PM one thing to try next time.
“Week 14, 60 percent, on schedule” becomes three counters
Before assembling anything, RealTake plans the video: the hook, the pacing, where the crane shot lands, which style. Numbers you say become motion graphics; the project becomes a title in the first second.
- 200+ motion graphics including counters, lists and step trackers
- Sound effects on the hits, music ducked under the voice
- Review in the Studio if you want to; nothing renders until you press Continue
What to film this week
Six videos a construction company can film this week on site. Each one is for a client, a hire or the next bid.
Week 14 in 45 seconds
Where the job was, where it is, what's next. The client update that gets forwarded.
The pour, start to finish
Time on site compressed into thirty seconds of the best moments. People watch pours.
What a day on our crew actually looks like
Six a.m. to the last truck. The recruiting video that fills a crew.
The mistake we see on every site we take over
A teachable opinion from the PM. The video other contractors argue about.
Topping out: 14 weeks, 0 lost-time incidents
The proof video with counters on screen. Record it at the ceremony.
Before and after, same corner
The finished job from the spot you filmed the slab. The portfolio in one shot.
A week on site, edited
Progress updates, pours and crew days, each with cuts, captions, title, b-roll and sound in a style built from what is working on social right now.
How it works for you
Film on site
Phone on a tripod, thirty seconds in a hard hat. Say a line again if it comes out wrong.
Upload from the same phone
In the browser, from the truck.
It comes back finished
Cuts, captions, your build as b-roll, a title with the project, counters for the numbers, sound. Review in the Studio.
Post or schedule
LinkedIn, TikTok, Instagram and YouTube from RealTake. Then see how it did.
Film the next site walk on your phone. It comes back finished.
Free plan: 5 watermarked videos a month. No credit card.
Which plan a construction company needs
A single contractor posting weekly updates fits Presence at $49 a month, around 16 to 32 finished videos. A firm running several jobs and a recruiting channel fits Authority at $99, around 38 to 76. A multi-division firm running every job through one account fits Empire at $249, built for volume, with a brand kit so every PM's video matches. Billed yearly those are $29, $59 and $149 a month. Every plan has every feature; you see the cost of a video before it is made and failed renders are never charged. Start free on Starter. Full details on the pricing page.
FAQs
What is the best AI tool for short form video for construction companies?
Can the PM film and the office post?
Can we keep each job's videos separate?
Will it handle site noise?
Does it work on a phone on site?
Related
Industries
Short form video, industry by industry: the pains, the videos to record this week, and why RealTake is the platform for your business. Thirty industries.
Read →Employer brand
Day-in-the-life, team voices and open-role videos recorded by your own people on a phone, finished with captions and graphics, posted where candidates scroll.
Read →AI captions
RealTake transcribes your take word by word, then emphasises and animates the words that carry each sentence. 29 presets, 82 animations, every word editable.
Read →The site changed today. Your feed should too.
Film it, upload it, post it.
See your first video — freeFree plan: 5 watermarked videos a month · no credit card